Why Your Characters Feel Flat

“It’s less about getting stories out, more about digging deeper into why we all tick.”

Brock Swinson
2 min readDec 16, 2024

Let’s explore how TV writer Eric Martin (Heels, Loki) approaches character-driven storytelling… and the unconventional methods that make his scripts come alive.

Here’s his refreshing perspective on crafting authentic narratives:

“I try to get into a place where it’s just the subconscious doing the writing. Everything comes from character and emotion.”

Let’s break down his core principles:

1. Psychology-First Approach

  • Start with character needs, not plot structure
  • Focus on emotional truth over story mechanics
  • Let character psychology guide narrative development

2. Daily Writing Process

  • Write every single day on your project
  • Review and refine previous day’s work first
  • Stay deeply immersed in the story world

3. Physical Creativity Boosters

  • Walk on treadmill at Zone 2 heart rate while reading scripts
  • Change fonts to see work with fresh eyes
  • Transfer scenes to index cards for new perspective

The game-changing insight: Success in writing compelling stories isn’t about following structural formulas. It’s about understanding your characters’ deepest psychological needs and letting them drive the narrative.

His tactical advice for writers:

  • Push readers for brutally honest feedback
  • Write from the subconscious, analyze later
  • Start specs with characters that fascinate you

Quick mindset shift: Stop thinking about “getting the structure right.” Instead, focus on understanding what your characters think they need versus what they actually need.

Keep writing,

- Brock Swinson

P.S. Here’s my full audio interview with Eric Martin.

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Brock Swinson
Brock Swinson

Written by Brock Swinson

I Help Creatives Get Their Most Ambitious Work into the World... https://www.brockswinson.com/home

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