Turn Good Ideas Into Great Scripts

95% of scripts fail not because of bad ideas, but poor execution.

Let’s explore how the screenwriters of “Gold” (Patrick Massett & John Zinman) approach the craft of writing… And their unconventional strategy for mastering screenplay execution.

Here’s their systematic method for developing professional-level writing skills:

1. Deep Script Study

• Watch films with screenplay in hand
• Study William Goldman’s “visual and spare” style
• Analyze perfect structure in classics like “Die Hard”

2. Deliberate Practice

• Write multiple full scripts before seeking representation
• Focus on execution over ideas
• Test dialogue through performance

3. Contemporary Analysis

• Study award-nominated scripts
• Analyze opening pages for hook techniques
• Learn multiple effective writing styles

The game-changing insight: 95% of scripts fail not because of bad ideas, but poor execution. Success comes from mastering the craft, not generating concepts.

Their specific advice for writers:

• Don’t send out your first script
• Save industry connections for your best work
• Study how successful writers establish rhythm

Quick mindset shift: Stop focusing on generating unique ideas. Instead, perfect your ability to execute any concept at a professional level.

The key takeaway: “You really need to do the deep dive to flush out your craft. The ideas are going to work, but they need to be executed well.” — Patrick Massett

Keep writing,

- Brock Swinson

P.S. Here’s my full audio interview with Patrick Massett & John Zinman