The Relentless Path: How Two TV Writers Cracked Hollywood’s Code

From Star Wars fan fiction in fourth grade to writing official LEGO Star Wars content.

Let me share how Dan Hernandez and Benji Samit transformed from spec script warriors to LEGO Star Wars writers… And the unconventional momentum that made it possible.

Their core strategy was beautifully simple:

“Every time we finished a spec, we just said the next day, alright, what’s next?”

Let’s break down their tactical approach:

1. Relentless Production

• Never stop generating new material
• Use side gigs to support the writing journey
• Build portfolio depth before opportunity strikes

2. Strategic Positioning

• Deliberately choose projects that showcase range
• Create tangible proof of genre capabilities
• Build stepping stones to desired opportunities

3. Opportunity Maximization

• Transform one-day meetings into major breaks
• Approach every connection as potentially significant
• Maintain readiness for unexpected opportunities

The game-changing insight: Success isn’t about waiting for the perfect moment. It’s about creating so much forward momentum that opportunities can’t help but notice you.

Their essential advice:

• “Always take the meeting”
• Bring strong ideas while staying collaborative
• Use every project to build toward your next goal

Quick mindset shift: Stop thinking about “breaking in.” Instead, focus on building such consistent momentum that breaking in becomes inevitable.

Keep writing,

- Brock Swinson

P.S. Here’s my full audio interview with Screenwriters Dan Hernandez & Benji Samit