The Problem With Trendy Scripts

The path is long, but authenticity lights the way.

Brock Swinson
2 min readDec 11, 2024

Let’s explore how veteran screenwriter Howard Klausner (Space Cowboys, Reagan) approaches the craft of writing authentic stories… And the counterintuitive wisdom that’s sustained his decades-long career.

Here’s his refreshingly honest take on finding success in Hollywood:

“I just finally started focusing on what do I really care about instead of what am I trying to sell.”

Let’s break down his core principles:

1. Reject Market Timing

  • It takes 12–16 weeks to write a screenplay
  • Production adds 2–3 years to timeline
  • Today’s trends will be irrelevant by release

2. Find Your True Territory

  • Write stories that personally resonate
  • Focus on timeless elements like the hero’s journey
  • Build from authentic interests, not market demands

3. Understand Industry Reality

  • Hollywood runs on fear
  • Surround yourself with talented collaborators
  • Stay true to vision while navigating business needs

The game-changing insight: Success doesn’t come from chasing trends or second-guessing the market. It comes from identifying and nurturing your authentic voice as a storyteller.

His advice for writers:

  • Write multiple scripts before expecting a sale
  • Focus on stories you deeply care about
  • Consider the streaming marketplace for niche audiences

Quick mindset shift: Stop asking “What’s selling right now?” Instead, ask “What story do I care about deeply enough to spend years bringing to life?”

Keep writing,

- Brock Swinson

P.S. Here’s my full audio interview with Howard Klausner.

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Brock Swinson
Brock Swinson

Written by Brock Swinson

I Help Creatives Get Their Most Ambitious Work into the World... https://www.brockswinson.com/home

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