Test Stories Like Stand-Up Comics Do

Stop thinking about story development as a solitary intellectual exercise.

Brock Swinson
2 min readDec 9, 2024

Let’s explore Paul Schrader’s unconventional approach to story development — and the fascinating method he uses before writing a single page…

Here’s his groundbreaking perspective on testing narratives:

“I don’t give a damn what they think of my story. All I care about is: are they sitting in my narrative moment?”

Let’s break down his core principles:

1. The Coffee Shop Method

  • Casually share your story in informal settings
  • Watch body language over gathering verbal feedback
  • Test engagement through natural conversation

2. Physical Truth-Testing

  • Read unconscious signals of attention
  • Look for the lean-in moment
  • Monitor eye contact and presence

3. Development Before Writing

  • Let the story percolate through human interaction
  • Only write when the “well-spring is bubbling over”
  • Trust physical responses over intellectual feedback

The game-changing insight: Success in story development isn’t about protecting your ideas — it’s about testing them through genuine human connection before investing months in writing.

His advice for writers:

  • Share stories widely and often
  • Focus on engagement over feedback
  • Wait for critical mass before writing

Quick mindset shift: Stop thinking about story development as a solitary intellectual exercise. Instead, treat it as a living process of human connection and response.

Keep writing,

- Brock Swinson

P.S. Here’s my full audio interview with Paul Schrader

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Brock Swinson
Brock Swinson

Written by Brock Swinson

I Help Creatives Get Their Most Ambitious Work into the World... https://www.brockswinson.com/home

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