Streaming Changed Everything. Here’s How.

Success in streaming isn’t about abandoning traditional TV principles. It’s about adapting them.

Brock Swinson
2 min readDec 3, 2024

Let’s explore how Ted Humphrey is redefining television writing for the streaming era through his work on The Lincoln Lawyer… And the unconventional wisdom that’s shaping this new frontier.

Here’s his illuminating perspective on crafting shows for binge-watching audiences:

“Streaming gives you the opportunity to really get it right and tell these things more like you can get more of the scripts done in advance.”

Let’s break down his key insights:

1. The Streaming Advantage

  • More time for script development
  • Freedom to craft complete narrative arcs
  • Ability to layer complex storylines
  • Opportunity to “backfill” story elements

2. The Binge-Writing Mindset

  • Design for sustained viewing
  • Plant deeper narrative seeds
  • Create momentum across episodes
  • Build intricate story webs

3. The Timeless Constants

  • Focus on fundamental storytelling
  • Maintain narrative momentum
  • Prioritize character development
  • Craft compelling hooks

The game-changing insight: Success in streaming isn’t about abandoning traditional TV principles. It’s about adapting them to serve a new viewing pattern while maintaining storytelling excellence.

His advice for writers:

  • Think in terms of complete seasons
  • Write for sustained attention
  • Master both episodic and season-long arcs

Quick mindset shift: Stop thinking about “episodes” in isolation. Instead, envision your story as a continuous narrative experience designed for immersive viewing.

Keep writing,

- Brock Swinson

P.S. Here’s my full audio interview with Ted Humphrey

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Brock Swinson
Brock Swinson

Written by Brock Swinson

I Help Creatives Get Their Most Ambitious Work into the World... https://www.brockswinson.com/home

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