Stop Writing Like Everyone Else

Push through the fear of being “too strange”

Brock Swinson
2 min readDec 13, 2024

Let’s explore how Lauren LeFranc approaches character development and authentic storytelling in television writing, based on her experience as showrunner of “The Penguin”…

And the unconventional mindset that drives her success.

Here’s her core philosophy: “I don’t want to be a part of anything unless I feel like I could find a personal connection to it.”

Let’s break down her key principles:

1. Emotional Embodiment

  • Find personal touchstones in every character
  • Connect through real-world inspirations
  • Transform unfamiliar characters into relatable ones

2. Writer’s Room Philosophy

  • Prioritize emotional storytelling over world-building
  • Seek diverse perspectives with shared sensibilities
  • Look for talent in unexpected places

3. Voice Development

  • Embrace your unique perspective
  • Push through the fear of being “too strange”
  • Trust that your specific viewpoint has value

The game-changing insight: Success in television writing isn’t about conforming to industry expectations. It’s about finding the courage to tell stories only you can tell while maintaining professional discipline.

Her tactical advice for writers:

  • Write consistently, even after long workdays
  • Study existing shows through spec scripts
  • Push through feelings of inadequacy

Quick mindset shift: Stop trying to write what you think others want to hear. Instead, focus on finding your personal connection to every story, no matter how unlikely it seems.

Keep writing,

- Brock Swinson

P.S. Here’s my full audio interview with Lauren LeFranc.

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Brock Swinson
Brock Swinson

Written by Brock Swinson

I Help Creatives Get Their Most Ambitious Work into the World... https://www.brockswinson.com/home

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