Stop Choosing Between Art and Money

Success isn’t about choosing between commercial and artistic work.

Brock Swinson
2 min readDec 10, 2024

Let’s explore how Boaz Yakin has mastered the delicate balance between studio success and artistic independence… And the unconventional strategy that makes it possible.

Here’s his pragmatic approach to building a sustainable screenwriting career:

“Very little personal expression goes into a studio film… but it doesn’t mean you don’t do your best.”

Let’s break down his core principles:

1. The Studio Strategy

  • Write for market viability first
  • Focus on broad audience appeal
  • Learn to pitch passion convincingly
  • Accept being “one of twenty writers”

2. The Independent Advantage

  • Use lower budgets as creative freedom
  • Explore challenging themes freely
  • Write from personal perspective
  • Maintain complete creative control

3. The Financial Balance

  • Use studio work to fund personal projects
  • Build relationships across both worlds
  • Maintain artistic integrity while serving markets
  • Create sustainable career cycles

The game-changing insight: Success isn’t about choosing between commercial and artistic work. It’s about masterfully navigating both to create a sustainable career that serves both your financial and creative needs.

His tactical advice for writers:

  • Don’t resist the studio system — learn it
  • Write differently for different markets
  • Embrace budget constraints creatively
  • Build long-term collaborator relationships

Quick mindset shift: Stop thinking about “selling out” versus “staying pure.” Instead, focus on building a career that strategically balances both commercial and personal work.

Keep writing,

- Brock Swinson

P.S. Here’s my full audio interview with Boaz Yakin.

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Brock Swinson
Brock Swinson

Written by Brock Swinson

I Help Creatives Get Their Most Ambitious Work into the World... https://www.brockswinson.com/home

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